







ICON 24 Tote 2.0
Carolina Blue / Birch
Beyond its best-in-class materials and state-of-the-art construction, our soft cooler totes are a triumph of stunning design crafted to be one of the most durable, puncture-resistant, waterproof/leak-proof, UV-resistant, and mold and mildew-resistant soft cooler bags available in the world today.


Robust Construction: best-in-class exterior and interior materials with welded seams, making this tote extremely durable, puncture resistance, waterproof, and leakproof.
Leak Proof Closure: leak proof zippers and dry dock points ensure a secure seal and prevent leaks.
Exceptional Insulation: 1-inch thick, closed-cell, high-density foam yields maximum insulation and cooling longevity.
Smart Storage: waterproof front storage pocket, back slip pocket designed to breathe and reduce moisture buildup, and dual mesh side pockets for additional storage.
Branded carrying strap
Zipper care kit
Re-usable carrying case
The Tote 2.0 is 24” wide at the top and 20" wide at the base. It stands at 15” tall with a 10.5” width bottom while weighing 3 pounds.
Top: Length Left to Right - 24"
Width Sides - 5.5"
Base: Length Left to Right - 20"
Width Sides - 10.5"
Beyond its best-in-class materials and state-of-the-art construction, our soft cooler totes are a triumph of stunning design crafted to be one of the most durable, puncture-resistant, waterproof/leak-proof, UV-resistant, and mold and mildew-resistant soft cooler bags available in the world today.
Perfect for- Daily Use:
Lightweight design and carrying options make it practical for carrying meals or refrigerated goods, keeping food fresh throughout the day and into the next if needed. - Picnics and Events:
The ICON tote's dual thermal properties allow you to keep drinks, ice, and cool treats cold as well as dishes for picnics, family gatherings, and tailgates hot* for longer periods. Convenient storage features make it perfect for the additional items you may need. - Road Trips and Travel:
Leak-proof design and superior insulation make it ideal for storing snacks and drinks during long drives, reducing the need for frequent stops. - Outdoor Adventures:
Whether camping, hiking, fishing, hunting, boating, or even just lounging at the beach, the ICON soft cooler tote keeps drinks and food cool, as well as warm, for extended periods and withstands the normal wear and tear associated with frequent use in various outdoor conditions.
To ensure the longevity and performance of the cooler bag, particularly its leak proof zipper, regular cleaning and maintenance are crucial. This includes wiping down the zipper and bag after each use, especially in dirty or saltwater environments, using mild detergents and brushes to clean the zipper teeth and tracks, and ensuring the bag and zipper are completely dry before storage. Periodic lubrication of the zipper with our included lubricant is highly recommended.



Stunning Colorways and Elegant Designs
The ICON soft cooler tote line up merges practical high-end function with luxurious and fashionable form. A study in harmony, these totes combine a streamlined design, exceptional materials, and sophisticated colorways. This versatile and elevated offering is designed to satisfy the most discerning, from minimalist to trendsetter, and anyone who appreciates a unique statement piece.
Effortless Comfort
The bag's light weight design and multiple carry options make it a practical go-to for protecting and carrying mid-size loads that need to stay cool or warm, and travel with you wherever you decide to go. Heavy duty carry handles on each side, traditional tote straps with a padded Velcro connection handle pair with a removable padded shoulder strap to offer multiple comfortable options for carrying.
Smart Storage
Experience secure and convenient storage with the ICON soft cooler tote. Designed for easy organization, our tote is equipped with a waterproof front pocket to protect your valuables. Dual mesh side pockets offer quick access to essentials, while a breathable back slip-pocket prevents moisture and debris buildup for items that benefit from a little air.
Advanced Leak Prevention
Finally, a cooler that puts you in control. The ICON easy-open waterproof zippers redefine convenience, smoothly gliding into place for a powerful, secure seal. This isn't just about preventing leaks and keeping air out. This is about an effortless experience. With premium waterproof materials and a flexible construction, you can say goodbye to wrestling with your cooler and hello to easy packing and unpacking.
Built To Last
Using premium, heavy-duty exterior/interior materials (1000 Denier TPU coated Nylon Tarpaulin) constructed with radio frequency welded seams and a rugged waterproof EVA molded base, the ICON soft cooler tote is as tough as any industrial grade bag but specifically designed with the everyday consumer in mind.
Dual Purpose Insulation
Engineered for maximum thermal resistance, the ICON soft cooler tote features 1-inch high-density, closed-cell foam and an airtight seal to prevent thermal energy from escaping, guaranteeing your food and beverages maintain their temperature for longer.

Made for everyday adventures
For the epic. For the everyday. For whatever lies ahead.

Form & Function
Gear designed to perform exactly how you need it, for as long as you have it. All with endless innovation and style.

The new standard

Advanced engineering

Choose your adventure
